What makes Curtis Group websites any different than the cheap websites?
Fair Question. One that Google can answer for you.

In 2005, a little company called Google did some very important research on exactly what makes a website effective and easy to read. They put cameras on computer monitors and tracked viewers eye movements. By tracking their pupils, they could tell where they looked and how long they looked. By measuring expansion/contraction of the iris, they could measure interest in the subject being viewed.

Google found that internet visitors by and large used a consistent pattern to view a website – whether or not the website was constructed in that pattern. Their findings resulted in Curtis Group drastically changing what we recommended to clients. We had even won earlier national design awards for websites that were now “all wrong”. Amazingly enough, none of the other dental design groups picked up on this research.

Since we changed our website architecture and added a number of features and goodies that enhance the viewing experience, our clients’ websites track more page views per visitor and longer total minutes spent on the website. Most importantly, however, they have broken through from “sophisticated” and “artistic” to “This website looks great and brings in new patients like there’s no tomorrow”.

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