According to the latest research conducted*, 2008 marks the changing of the guard, as 31% of consumers looking for local businesses used search engines versus 30% looking through the yellow pages. This follows years of free-falling Yellow Pages usage statistics that see no sign of slowing down.

Following online local searches, consumers most often contact a business over the telephone (39%), visit the business in-person (32%) or contact the business online (12%).
*2008, comScore, a NasDaq listed marketing research company

Over the past two years, 43% of small businesses say they have increased the use of search engines in their marketing efforts. Plus, their use of some traditional media is declining with 23% of small businesses saying they use Yellow Pages less and 42% using local newspapers less.*
*2009, BizReport.com

Now, more than ever, dentists need to address their Internet marketing strategy.