A bride’s wedding plans turn into cherished memories, each more special than they could ever imagine. How does everyone know how happy the bride and groom are on their wedding day? By their big brilliant smiles, of course.

Marketing to this targeted group of women (nothing sexist, but show promoters will tell you that only a few enlightened men attend these events) is an opportunity waiting. This is your chance to show your amazing work to a group that is motivated to enhance their image. We recommend exhibiting at wedding expos with a full-color backdrop Banner, A Wedding Smile Poster on an easel, your Before/After Case Album on the front table, a full-page color Ad in the show program, and a whitening Drawing for one lucky couple. Remember that you can be promoting bridal smile enhancement within your office year-round, but be especially focused in January through March.

Developing an advertising campaign specifically for this market can show immediate results (especially whitening for the bride and groom, plus bonding or veneer cases for the mothers and possibly fathers). In addition, your presence and materials will jog the long-term “want response” in the attendees. You’ll find that after all the hoopla of the wedding has passed, many of those MOBs (mothers of the bride) will be acutely aware of their less-than-perfect smiles, AND acutely aware of your recurring ads, direct mail and media ads. We have had doctors tell us about new patients that came in with a folded flyer in their purse that was handed out by the practice at an event two years ago! They pulled it out, unfolded it, and said, “Now, I am ready.”

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