Curtis Group - Dental Marketing Report v.1.5

Welcome to the
Dental Marketing Report

Welcome to the October issue of Curtis Marketing Group’s Dental Marketing Report. In addition to our monthly design features, this issue features an in-depth look at eMarketing. If you have not yet taken advantage of the power of eMarketing, this article should help you determine if eMarketing is right for you. For those of you who have been using eMarketing as part of your overall Marketing Plan, this article will give you new insight into available options and their effectiveness. Whether you are a beginner or an eMarketing expert please take into account the following recent statistical information while reading this article…

• According to Gartner Dataquest the 1 billionth personal computer was shipped earlier this year.

• The number of online individuals with household incomes between $100,000 and $150,000 rose by 20 percent in the past year to nearly 15 million.

• According to a recent survey by Quris, the majority of consumers believe that the quality of the email they receive influences their opinions about the companies sending them.

• According to a new study by Datamonitor, 57 percent of Internet users have consulted Internet sources when looking for health information.

As always, we value your opinion and would love to hear from you. You can learn more about us by visiting our web site at www.curtisgroup.com or by calling us toll-free at (800) 950-7133.

eMarketing
What is eMarketing's Value to Your Practice?

Email and Internet marketing has not changed everything. They have, however, made it possible for the marketer to engage the audience more fully. Radio and TV commercials are fleeting. Print marketing is static. Both examples limit the experience for their respective audiences. eMarketing can completely enlighten the audience about your brand. This article will reveal how it can effectively build awareness for your practice brand, what it won't be able to do and why you must start utilizing it in your practice-building repertoire.

Click here to read the full article.

Presentation Folders

It is often said that, “Your patients are your best source of new patients.” Not only is that still very valid, it is an understatement. Of course, your current patients will recommend you to their friends and family. However, what exactly are they saying? Are they still saying, “You should see my doctor. He’s nice.”? That is not enough anymore. You need to turn your patients into powerful marketing tools for you and your practice.

Patients will be much more effective at recruiting new, quality patients if they have a clear understanding of exactly what makes you different from all the other dentists. You want them to pre-prep your new patients with the information that will raise that new patient’s perception of your skills and quality, and justify the fees that are worthy of your services.

In addition, your patients can become your new patients?! Communicating your main marketing messages to them will raise their own perceptions of your skills, quality and worth. Why? Because, few patients actually understand your skills and quality, and only form judgments through other intangibles.

When a new patient calls in for their first appointment, they will need positive reinforcement that they have made the best choice. We recommend sending a presentation folder with the following information included: doctors’ profile, practice philosophy, services offered, an appointment card, your business card, an introduction letter and other necessary materials. In addition, we suggest that your large treatment plan presentations be packaged in your folder. It’s the right time to remind the patient that you and your practice are the consummate professionals in dental care.

To view more samples of Internal Marketing ideas, visit www.CurtisGroup.com.

Curtis Marketing Group Featured
in Dental Practice Report

In the recent issue of Dental Practice Report, Curtis Marketing Group has been featured in an article entitled “Impress Patients with Greeting Cards.” Click here to read the article or review the July issue of Dental Marketing Report for information on making greeting cards more effective for your practice.

Upcoming Events

DentalTown Extravaganza

Curtis Marketing Group founder and president Mark Curtis will be speaking at the DentalTown Extravaganza, February 6-8, 2003 in Las Vegas, NV. To read a synopsis of Mark’s presentation click here or visit the DentalTown Extravaganza web site at www.TownieMeeting.com.

American Academy of Cosmetic Dentistry
19th Annual Scientific Session

Curtis Marketing Group will be exhibiting at the American Academy of Cosmetic Dentistry 19th Annual Scientific Session April 29-May 4 in Orlando, FL. Click here for more information.

Featured Logos

Dr. David Lee

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Dr. George Noesen

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Click here to see more Curtis Marketing Group logos.

Featured Websites

Dr. Arthur Chal
www.chaldentistry.com