Welcome to the November Issue of Curtis Marketing Group’s Dental Marketing Report

If you feel our eNewsletter would be of importance to your colleagues, we encourage you to forward this email to them. As always, we value your opinion and would love to hear from you. You can reach us by visiting our web site at www.curtisgroup.com or by calling us toll-free at (800) 950-7133.

Aggressive Marketing Works

"There is one cosmetic dentist in town who markets a lot, but he's not a very good clinician. I don't want to be compared to him."

"I think marketing too much will damage my image."

"I would rather increase referrals."

There are many reasons not to create a significant public presence. But are they good reasons or just traditional reasons?

First, there is bad marketing and there is good marketing. Second, there is yesterday's patient and today's patient. You need to incorporate a strategy that is suitable to the type of patient you want to attract. The right "aggressive" public campaign can sever your relationship with the conformist past and propel your practice into a leadership future.

Click here to read the full article.

Reception Area DVD

There are three patients seated in your reception area. Will they be interested in, even ask about, esthetic dentistry? Now, put your reception room television to good use! A reception area DVD program can lead patients through a journey of exciting smile transformations. Patients can view the cases without the embarrassment of looking at a makeover book in front of other patients. Everyone can watch at the same time and the morphing transformations and soft music are almost hypnotic. In addition, you have the ability to include an informational message about you and the practice during the presentation.

Contact us for a FREE full-length Reception Area DVD sample.

Upcoming Events

DentalTown Extravaganza
Curtis Marketing Group founder and president Mark Curtis will be speaking at the DentalTown Extravaganza, February 6-8, 2003 in Las Vegas, NV. To read a synopsis of Mark’s presentation click here or visit the DentalTown Extravaganza web site at www.TownieMeeting.com.

American Academy of Cosmetic Dentistry
19th Annual Scientific Session
Curtis Marketing Group will be exhibiting at the American Academy of Cosmetic Dentistry's 19th Annual Scientific Session April 29-May 4, 2003 in Orlando, FL. Click here for more information.

Featured Logos

Dr. Paul Eckstein

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Dr. Matt McGee

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Click here to visit our portfolio of logos.

Featured Website

Dr. Thomas Kachorek
www.baypointedental.com

Click here to visit our portfolio of websites.

Reception Area DVD

Dr. Frank Stone

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Request your sample DVD by contacting us today.

Archives

The Dental Marketing Report is archived on our web site.

Click here to view past issues.

Contact

Curtis Marketing Group is a full-service marketing agency specializing in the dental industry. To find out more about our agency and how we can help your practice grow, visit www.curtisgroup.com or call us toll-free at (800) 950-7133.