Our Philosophy

Despite a slow economy, the pace of change in the world of dentistry continues at astounding speeds. Consequently, we face the huge task of keeping up-to-date with these advancements. With that in mind, we felt it appropriate to start the year off by presenting to you our philosophy.

Curtis Marketing Group believes that there is no such thing as a "typical" dental practice or company. Each has different clients, different products and services, offered by unique individuals in uniquely challenging environments. We do not believe your marketing should be managed by a firm that presents the same plan to 1000 dental clients each year or by the local graphic artist. We are, and will be, neither!

We will continue to be knowledgeable about materials, techniques, systems, and other technical elements of the dental industry. In addition, we will continue to pursue excellence in understanding your clients, understanding you, and effectively bringing each to the other.

With your help we will allow you the opportunity to learn, share, enquire, interact and grow as a dental practice. We hope that this issue of our Dental Marketing Report will help your 2003 start off on the right track. As always, we look forward to hearing from you and working together during the upcoming year.

• Curtis Marketing Group

If you feel this eNewsletter would be of value to colleagues, we encourage you to forward this email to them. As always, we valuable your opinion and would love to hear from you. You can reach us by visiting our web site at www.curtisgroup.com or by calling us toll-free at (800) 950-7133.

Before & After Case Photos

Patients don’t want cosmetic dentistry! They want to be younger, sexier, smarter, more promotable, successful, married, envied, confidant, and loved. Now, you can show them everyday people who have gone from dull to smart, from mousy to sexy and from lonely to loved. Let them imagine changing their smile and changing their lives. Help them discover that YOU are the key to unlocking that other life.

As a full-spectrum dental marketing agency, Curtis Marketing Group offers a proprietary gallery of dramatic before & after case photography featuring the incredible dentistry of Thomas E. Oppenheim, D.M.D.

Visit www.curtisgroup.com to view the gallery.

Search Engines & Dental Marketing

There are valid reasons to pursue a high ranking on a search engine (SE) or to make sure a Web site is listed in an Internet directory (ID). However, the value of SE's & IDs fluctuate from business type to business type. And, the value will continually evolve and change, requiring continual site updates to stay ahead of this game. This article will help explain why search engine optimization or Internet directory placement adds little or nothing to the marketing strategy of an advanced, fee-for-service dental practice.

Click here to read the full article.

Coming up next month…

What should you do instead of focus on search engine optimization? Next month we will focus on increasing the value of your Web site with proactive, value enhancing and brand building marketing techniques.

Marketing Tip of the Month

Modern Bride Magazine

Modern Bride is a national magazine produced by CondeNast. Published twice a year, with local and regional issues, the magazine offers advertising packages that include local bridal mailing lists, resource listings, color or black and white ads and various Internet opportunities. In addition to Modern Bride, a sister magazine, Bride’s Magazine is available for national advertising.

Modern Bride is a great magazine to find ready and willing prospects. It is well suited for the multi-doctor and whitening focused practice rather than the "complex case" dentist. It is also a wonderful substitute for those areas without a good full gloss magazine, such as Chicago Magazine or Orange Coast Magazine. The best opportunity is the availability of the mailing list. The list is best for those doctors with practices located within 25 miles of a large metro area.

For more information visit www.ModernBride.com or contact us by calling toll-free (800) 950-7133.

Upcoming Events

DentalTown Extravaganza
Curtis Marketing Group founder and president Mark Curtis will be speaking at the DentalTown Extravaganza, February 6-8, 2003 in Las Vegas, NV. To read a synopsis of Mark’s presentation click here or visit the DentalTown Extravaganza web site at www.TownieMeeting.com.

Excellence in Dentistry - Destin 2003
Curtis Marketing Group will be exhibiting at the Destin 2003, Excellence in Dentistry’s 12th Annual
Spring Break Seminar, March 20 - 22 in Destin, FL. Click here for more information.

American Academy of Cosmetic Dentistry 19th Annual Scientific Session
Curtis Marketing Group will be exhibiting at the American Academy of Cosmetic Dentistry 19th Annual Scientific Session April 29-May 4 in Orlando, FL. Click here for more information.