1a. "Content
rich" sites
The LED Digest: Moderated
Discussion List - "Effective Online Advertising,
Since 1997" (Formerly, Bcentral Digest
- Bcentral is a Microsoft subsidiary) January 17, 2003 - Issue
#1498 - List Moderator: Adam Audette - led-digest.com, From:
Adam Dorfman - SEM Specialist Subject: SEO
Excerpt: "We
also use content-rich, highly optimized pages on these sites to
enhance
our positioning efforts. At the present we are developing
even more unique content for these sites."
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1b. "Content
rich" sites
High Rankings Advisor
- Issue No. 040 - Date: Wed, 15 Jan 2003 20:38:18 -0500, Your
Moderator: Jill Whalen - Search Engine Marketing Issues
Excerpt: "In
other words, 250 words gives you enough copy to use your top two or
three main keyword phrases a number of times without
sounding dopey." *Notice how the main focus is the number of words
on a page and redundancy of terms to achieve good SEO not really the
experience of the reader. (…and, "dopey" by what
quantifiable standards?)
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2. Labyrinth of
rules
The LED Digest - Moderated
Discussion List - "Effective
Online Advertising, Since 1997"- January 15, 2003 - Issue
#1496 - List Moderator: Adam Audette - led-digest.com Subject:
Search Engine Optimization
(SEO) -
Contributor: Bill Davison
Excerpt: "Here's
the truth about search engines. Not ALL rank you via meta
tag keywords! Some rank you by
the number of links - some
openly
by how much cash you bribe them with - some allow hidden spamming
techniques, others do not. Some add the domain name - plus the keywords
- plus the
headers - plus the page text that contain simultaneous words and/or
phrases."
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3a. Constantly changing
(rules)
Wired Magazine January
2003 - Article: Google Sells its Soul - By Josh McHugh, Section
IV, Page 134, Excerpt: "When we change and improve our
technology, things get shuffled around, " Brin says [Google
co-founder], and sometimes it has a disproportionate effect on
optimization sites."
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3b.
Constantly changing (rules)
The LED Digest Moderated
Discussion List "Effective
Online Advertising, Since 1997" - List Moderator: Adam Audette
- led-digest.com - January 14, 2003 - Issue #1495 Contributor:
Steve Knilans
Excerpt: "There
WAS a time when the lifetime of your site counted towards its
being in the top results. In other
words, all other
things being the same, a site submitted first would appear
higher. ...It USED
to be free in almost every case. Yahoo now makes it $299/year
to even be included."
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4. Algorithms
Wired Magazine
January 2003 - Article: Google Sells its Soul - By Josh McHugh,
Section IV, Page 134,
Excerpt: "Google
uses 100 or so closely guarded algorithms to determine its
search results."
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5. Google
Dance
Wired Magazine January
2003 - Article: Google Sells its Soul - By Josh McHugh - Section
IV, Page 134
Excerpt: "Every month, when Google updates its
index and its mix of algorithms, it rakes a disruptive claw across
the [SE]
optimizers' systems. In the industry, the monthly shuffle is known
as the Google
Dance…"
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6. Displaced from top
spot
Wired Magazine January
2003 - Article: Google Sells its Soul - By Josh McHugh - Section
IV, age 134
Excerpt: "After the Google Dance of September 20,
most of Massa's [a SEO "expert"] customers suddenly
found themselves in a heap at the very bottom of Google's
3 billion site
index."
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7. Google: Do good by
users
Wired Magazine January
2003 - Article: Google Sells its Soul - By Josh McHugh - Section
I, Page 132
Excerpt: [First
paragraph] "Newbies [new users]
flocked to the site, grateful for a search engine
that was both powerful and intuitive. [Last paragraph] Google
has succeeded
by adhering to one,
pure principle: do good by users."
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8. Preclude site
from getting accepted:
The Open Directory Project
[An ID) - Add your Site dmoz.org/add.html
Excerpt: From
Step One: "Determine
whether a site is appropriate for submission to the ODP:
*Sites with overlapping and repetitive content
are not helpful to users of the directory.
Multiple submissions of the same or related sites may result
in the exclusion
and/or deletion of
those and all affiliated sites.
*Do not disguise
your submission and submit the same URL more than once. Example:
http://www.dmoz.org
and http://www.dmoz.org/index.html.
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9. Ban you from that
site indefinitely
The Open Directory Project
[An ID) - Add your Site - http://dmoz.org/add.html
Excerpt: From
Step One "*Do not submit any site with an address
that redirects to another address." In opening
paragraph: "We may reject, delete, or edit
submissions that violate these policies or that
we otherwise
believe, in our sole discretion, should not be included in the
directory. We may also reject,
delete, or block other sites that we believe
to be associated with a user who has violated
these policies."
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10. Significant
costs
Here is a SEO Expert fee
example, we do not recommend this group - but their fee is near
the average
- (we can offer
these services)
High
Rankings
Advisor website at highrankings.com/advisor.htm
Excerpt
from HRA site: "Search engine optimization
fees start at $5,000. Exact costs will be determined by the amount
of rewriting/editing
that is necessary, and the number of key phrases/pages
to be optimized."
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11. Guarantee anything
specific
The LED Digest Moderated
Discussion List "Effective
Online Advertising, Since 1997" - List Moderator: Adam Audette
- led-digest.com - January 14, 2003 - Issue #1495 Contributor:
Steve Knilans
Excerpt: "As for being in the top 10 results
for a keyword or phrase? Realize that only an average of 100
sites on the PLANET have
this honor
for a given search engine. ALSO, the search
engines are increasing the price to have this honor." Of
course, some will promise high results, but that is the rub:
What do you want to
pay for this "promise"?
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12. Continuously updating
bCentral
Daily Digest (now the LED Digest) Moderated Discussion List "Effective
Online Advertising, Since 1997" - List
Moderator: Adam Audette - led-digest.com
- 2/7/02- Issue #1265 - Contributor: Florin
Milea
- Florin
International Web Publishing - SEO specialist
(not CMG recommended SEO expert)
Excerpt: "Now,
consider that only spending time researching
and reading professional digests like this
takes
time, which is for my benefit. …I
only sleep 4 to 6 hours every day, and the
rest is "boring, repetitive
work" for the customer. We are never
paid enough for the amount of time we put
in our
line of duty, and the demands are getting
bigger, not smaller. I can't complain,
it's my job,
and I like it the way it
is, and I like the challenge. If someone
says that SEO is easy job, he is not a
SEO."
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13.
Which could be negative
WebProNews: Issue:
01.17.03 - Columnist Robin Nobles regular article: Robin Nobles
to the
Rescue
Excerpt: "Dear
Robin, We paid $795 last March to a SE optimization company.
When our website was dropped from
the Google index, we later found out that the techniques they employed
violated ALL of Google's
guidelines."
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14. The level of cost
bCentral
Daily Digest (now the LED Digest) Moderated Discussion List "Effective
Online Advertising, Since 1997" -
List Moderator: Adam Audette - led-digest.com
- 2/7/02- Issue #1265 - Contributor:
Florin Milea - Florin
International Web Publishing - SEO specialist
(not CMG recommended SEO expert)
Excerpt: "I
only charge for the work done. I have
to reason, to negotiate with the customer
and also look
honestly into it, and ask myself if the fee I ask is reasonable
as well. The general state of the economy,
the charging for submissions to SE,
the way SE administers the submissions, all those play a major
role."
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15.
See if it had any effect on visitors to your site
The Open Directory
Project [An ID) - Add your Site http://dmoz.org/add.html
Excerpt: From
- Getting Your Site Into Portals and Search Engines Using ODP
Data: "If your site has been
accepted into the Open Directory,
it may take
anywhere from 2 weeks to several
months for your site to
be listed on partner sites which
use the Open Directory data, such
as AOL
Search, DirectHit, HotBot, Google,
Lycos, Netscape Search, etc. We
make updates of the data available
weekly, but each partner has their
own update
schedule."
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16. 20-40 unique sites
The
LED Digest - Moderated Discussion List "Effective Online
Advertising Since 1997" List Moderator: Adam
Audette - led-digest.com January
15, 2003 - Issue #1496 Contributor: Bill
Davison Subject: SEO
Excerpt: "Smaller
one product or one service
website owners cannot afford to pay a house
full of designers
to build 40 unique sites and pay them full time wages while
they tinker with a keyword analyzer until
they get a top ranking."
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17. Value
for national/international businesses.
The
LED Digest: Moderated Discussion List - "Effective Online
Advertising, Since 1997" - January 17, 2003 - Issue #1498
- List Moderator: Adam Audette - led-digest.com - Contributor:
Adam Dorfman - SEM Specialist
Excerpt: "For
an established web site, especially for the large, diverse company,
looking
to expand
their search engine presence, product / service specific web sites
can be an invaluable tool for SEM [search
engine marketing]."
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18. Value
to businesses tied to a specific
location
The LED Digest: Moderated
Discussion List - "Effective Online Advertising
Since 1997" - January 16,
2003, Issue #1497 - Contributor:
Fabien Faceries - Provider of "Search
engine ranking software"
Excerpt: "It
[SEO] is probably right for
a hairdresser that does have one
shop in town but it is
probably not true for a small vine grower that is trying to sell
its wine."
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19. Google: most popular
consumer site
Wired Magazine January
2003 - Article: Google Sells its Soul
- By Josh
McHugh, Section 1, Page
133
Excerpt: "Nearly
four out of five Internet searches happen on Goolge or on sites
that license its technology." Section IV, Page 135
Excerpt: "…as
long as Google remains the search engine of choice, the arms
race between
Google coders and the hordes of optimizers will go on."
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20. Paid
rankings/sponsorships
Go to this page on Google:
http://www.google.com/ads/
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21. Google Banner
ad (example)
Searched for bed and
breakfasts Georgia Atlanta - use this
link to view banner
ads on right
side…
B
& B in Atlanta, Georgia
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22.
View SEO companies paying for placement - sector is
crowded, dentistry will
soon be…
Searched
for search engine optimization
experts -
use this link to view
SEO banner ads on
right side…
SEO
Banner Ads
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this window.
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