Marketing your dental practice on the internet now can offer new options overnight (some good – some bad) and the craziness can cause some dentists’ grey matter to turn red. A few days ago, a dentist in Louisiana voiced a huge buildup of frustration with the online dental marketing arena. 

“I remember when all I had to do was decide how big my Yellow Pages ad was going to be and then make sure people could see my sign as they drove by,” he said. “Now, Yellow Pages is dead and everything seems to be happening online in dental marketing. I can’t even keep up it’s changing so fast.”

I reminded him that Curtis Group has an extensive track record with marketing a dental practice online and that, when we compare everything, the dental practice is investing less in online dental marketing than they previously spent on a full-page Yellow Pages ad. And, their schedule is recording twice as many new patients that they used to get.

Many doctors come to us because their dental internet marketing efforts are lagging or are not producing strong results. You could be thinking the same about your overall marketing. A quick look usually reveals that clients have been juggling multiple dental marketing vendors with each one working on their company’s “specialty” product with every company saying that they have the key element to your online success.

At Curtis Group, we build outward from your dental website. Here, everything works together so every element of your online dental marketing is enhanced by all of the other elements.That optimizes results while keeping costs low by sharing costs among numerous campaigns.

You see, we see online dental marketing as an interconnection of tools instead of a collection of “things-to-try”. And that makes all the difference for our clients’ success.

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