Proactive Web Site Marketing Beats Search Engines Every Time

Essentially, there are two Web Site dental marketing strategies: waiting for patients to find you via search engines and directories (reactive) and actively marketing your Web Site to patients (proactive). As you navigate the search engine realm, you gain little in the brand, credibility and value-building areas. Most dentists want enlightened patients to walk in the door not those who have no understanding of the value they offer. Tinkering with a search engine strategy might get you more "hits or visits", but it will not "create" patients willing to accept your large case recommendations.

Determining the best strategy to allocate your budget, time, and overall marketing efforts is vital to your current and long-term success. This article will discuss what should be your first line of offense for Web Site marketing: brand, credibility and value building proactive marketing.

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Web Site Referral Cards

When you have successfully completed a patient's restorative and aesthetic dentistry, don't hand them your Business Card and ask them to have their friends call. Give them a few business card sized Web Site Referral Cards and ask them to check out your Web Site, tell them you are looking for feedback. Tell them their friends can check you out on the Internet if they're looking for a great dentist. Our research tells us patients don't throw these away. In fact, they will ask for additional cards.

For more information visit www.curtisgroup.com or call us toll-free at (800) 950-7133.

Upcoming Events

Excellence in Dentistry - Destin 2003

Curtis Marketing Group will be exhibiting at the Destin 2003, Excellence in Dentistry’s 12th Annual Spring Break Seminar, March 20 - 22 in Destin, FL. Click here for more information.

American Academy of Cosmetic Dentistry 19th Annual Scientific Session

Curtis Marketing Group will be exhibiting at the American Academy of Cosmetic Dentistry 19th Annual Scientific Session April 29-May 4 in Orlando, FL. Click here for more information.

If you feel this eNewsletter would be of value to colleagues, we encourage you to forward this email to them. As always, we valuable your opinion and would love to hear from you. You can reach us by visiting our web site at www.curtisgroup.com or by calling us toll-free at (800) 950-7133.