Have you thought about selling your practice someday? Of course you have!

Every dentist who owns a practice thinks about the value of their greatest asset when that day comes. However, lately some dentists have not only NOT been getting the full value of their practices, they have been having trouble finding another dentist to actually buy the practice.

You may think of dental branding and dental marketing as just an expense to hopefully bring in new patients, but your image, reputation and identity are a valuable asset. Having that asset in place, and of the highest quality, will certainly tip the scales between two practices who are equal in other measurable values.

Take the case of Dr. Joel Switzer.

Back in 2004, Dr. Switzer worked with Curtis Group to develop a brand, website and marketing materials for his new start-up dental practice. After bringing in “approximately 60 new patients per month from the marketing”, he sold his practice in 2007.

Or, Dr. Lanny Jacob, when he recently sold his practice.

Dr. Jacob came to us for new website and marketing materials. Within a very short time, he had sold his practice and was starting his retirement. So it’s not always the new or growing practice that wants to establish a brand and a presence in the community.