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Practice Name
*
Doctor Name
*
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If you have a personal Mission Statement, enter it here:
If we were to interview your current patients, in your opinion, what would they say the practice is best known for? Choose all that apply.
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Advanced Technology
Unique Physical Facility
Precise Systems
Warm, Folksy Staff & Doctors
Environmentally Friendly Office
Low Prices
Average Prices
High Prices
Media Appearances
Outstanding Cosmetic Dentistry
Outstanding TMJ/Occlusal Therapy
Doctor’s Advanced Education
Convenient Location
Convenient Hours
"Celebrity” Patients
Successful Snoring/Sleep Apnea Treatment
Community Involvement
Doctor’s Communication Style
Insurance Plans Accepted
Spa/Boutique Atmosphere
“No Fear” Dentistry
Coupons/Promotions
Explain your thoughts, please.
If you could design your perfect reputation, what would YOU want the practice to be known for?
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Advanced Technology
Unique Physical Facility
Precise Systems
Warm, Folksy Staff & Doctors
Environmentally Friendly Office
Low Prices
Average Prices
High Prices
Media Appearances
Outstanding Cosmetic Dentistry
Outstanding TMJ/Occlusal Therapy
Doctor’s Advanced Education
Convenient Location
Convenient Hours
"Celebrity” Patients
Successful Snoring/Sleep Apnea Treatment
Community Involvement
Doctor’s Communication Style
Insurance Plans Accepted
Spa/Boutique Atmosphere
“No Fear” Dentistry
Coupons/Promotions
Explain your thoughts, please.
What do you think is the one thing that makes YOUR dentistry unique and better than others in the area?
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Why did you go into dentistry?
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What makes you excited about going into the office every day?
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In YOUR opinion, what services are in strong demand from your community?
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Cosmetic Dentistry
TMJ/Occlusal Therapy
Snoring/Sleep Apnea Treatment
Dental Implants
Sedation Dentistry
Preventive Dentistry
Restorative Dentistry
Family Dentistry (including children)
Botox/Dermal Fillers
Periodontic Therapy
Which services do YOU want to grow or introduce into the practice?
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Cosmetic Dentistry
TMJ/Occlusal Therapy
Snoring/Sleep Apnea Treatment
Dental Implants
Sedation Dentistry
Restorative Dentistry
Botox/Dermal Fillers
There are only so many psychological positions that a practice can establish in the marketplace. Select those that you think fit the practice now.
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Precision and Technology Driven
High-End Esthetic Dental Artistry
Your Warm Dental Family
Fearful Patients’ Safe Haven
High Profile, Media-Covered Practice
Clinical Dental Lecturer/Author Dentist
Fun People/Fun Dentistry
One-Stop, Do-It-All Provider
Big Group in Town
Coupons and Promotions
On the Preferred Provider Insurance List
Smile Vacation Destination
History and/or Tradition
Second/Third Generation Dentist
Who is your #1 Competitor?
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#2 Competitor
#3 Competitor
#4 Competitor
#5 Competitor
In your opinion, what do you think the economic profiles are of significant populations of people in your marketing area?
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Emergency & Cash Only
Struggling
Retired Fixed Income
Blue Collar
Small Business Owners (Trades)
Small Business Owners (Professionals)
Corporate Middle Management
Corporate Upper Management
Newly Wealthy
Old Wealth
In your opinion, what education level do you think significant populations of people in your marketing area attained?
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GED/High School
Trade School
Technology School
Business School
College/University
MBA/Masters
PHDs/Doctors
What religion(s) do you think characterizes significant populations of people in your marketing area.
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Christian
Jewish
Muslim
Buddhist
New Age
Atheist
From your experience, what best describes the attitudes of significant populations of people in your marketing area.
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Politically Conservative
Politically Liberal
Entrepreneurial: "I Impact Life"
Fatalistic: "Life Impacts Me"
"You get what you pay for"
"Services are generic - buy cheap"
Choose one word that describes you best
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Precise
Powerful
Popular
Pleasant
Choose one word that describes you best
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Colorful
Controlling
Cooperative
Consistent
Choose one word that describes you best
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Empathetic
Extrovert
Exact
Evaluating
Choose one word that describes you best
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Winner
Wise
Wacky
Worrier
Choose one that describes you best
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Innovative
In Control
Intuitive
Inspector
Choose one word that describes you best
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Detailed
Decisive
Different
Deferrential
Choose one word that describes you best
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Understanding
Unbounded
Undeterred
Unhurried
Choose one word that describes you best
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Linear
Likeable
Leader
Laughter
Choose one word that describes you best
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Ready
ROI
Research
Realistic
Choose one word that describes you best
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Super
Steady
Statistics
Strength
How are you involved in the community?
Free Dental Day
Food Shelf
Fraternal Organization (Rotary, Lions, Kiwanis, etc.)
Women's Shelter
Specific Causes (Epilepsy, Cancer, Special Olympics, Habitat for Humanity, etc.)
Kids (Sports, Big Brother/Sister, Scouts, School Presentations, etc.)
Educational Scholarship(s)
Career Mentoring
Religious Organization
Are you a DDS or DMD?
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DDS
DMD
List your colleges/universities attended and year of graduation.
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List your residencies and year completed.
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What year did you start practicing dentistry?
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2015
2014
2013
2012
2011
2010
2009
2008
2007
2006
2005
2004
2003
2002
2001
2000
1999
1998
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1995
1994
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1992
1991
1990
1989
1988
1987
1986
1985
1984
1983
1982
1981
1980
1979
1978
1977
1976
1975
List your professional memberships, positions served and years of service.
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List any certifications, accreditations, masterships, etc.
List any significant continuing education or curriculums.
Tell us a little about your family. Do you come from a family of dentists? Are you married? Have kids? More?
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What do you like to do in your off time? What hobby(s) do you have? When did you get started in them? Why?
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What three important things do YOU want the practice marketing to accomplish?
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More new patients
More quality patients
Growing a specific service area (implants, sedation, etc.)
Changing the practice's reputation
Establishing a marketing position
Educating patients
Completing a practice transition
Higher ROI per patient
More patient referrals
Other
Your Personal LinkedIn Profile Page
Do you have any specific questions about the Discovery process, the practice marketing or anything else?
If you want to print the completed Discovery to refer to during the telephone Discovery Conference, you must do so BEFORE you send us the completed form.
Copyright 2015, Curtis Marketing Group, Inc. Do not use without written permission from Curtis Marketing Group, Inc.
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St. Joseph, MN 56374
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