WEBSITE EXAMPLES YOU LIKE
WEBSITE NAVIGATION OPTIONS
SMILE GALLERY SLIDESHOW
Your Case Photos
If you have acceptable photos of your dental casework, we will turn them into a beautiful slideshow Smile Gallery. "Acceptable" photos means a high-resolution photo of a non-retracted Before smile and a high-resolution photo of a non-retracted After smile. To further enhance the case presentation, we recommend getting a high-resolution After photo of the patient’s full-face with a proper background, indirect lighting and perfect focus. And, while Before photos can be taken "in-the-chair," they still need to be high-resolution as well. For a really incredible Smile Gallery presentation, have your patients see a professional portrait photographer to have their After photos taken.
Case photo jpgs must be labeled like this: Ruth–Before-Smile.jpg or Ruth-After-Face.jpg. You may add a last name initial if you like such as: Ruth-J-After-Smile.jpg. If you have multiple photos of Ruth’s after smile, please number them as well: Ruth-J-After-Smile-3.jpg.
TIPS: Please take smile photos using your camera's landscape view (horizontal format) and face photos using the portrait position (vertical format). Please, do not cut off the corners of smiles, the tops of heads, one ear or the other, or the chin and neck. Make sure that the patient's teeth are in perfect focus.
We cannot "sharpen" a photo that is out of focus. We will not alter the color or presentation of the teeth. We can change the overall coloration of a photo that is "too red" or "too dark", however, the coloration of the teeth will change as well. We can brighten up the teeth, however, the entire photo will lose contrast and lighten up as well. We can remove moles, pimples, red eye, etc. on photos for a reasonable fee.
You must have in your possession a signed Patient Marketing Release form for every photo or photo set used in a Smile Gallery.
Available Case Photos
ONLINE NEW PATIENT FORMS
"REQUEST AN APPOINTMENT" FORM
ONLINE SURVEYS
IMPORTANT LINKS
AFTERCARE INSTRUCTIONS
GOOGLE ANALYTICS WEBSITE TRAFFIC ANALYSIS
PUBLISHING AND MAINTENANCE
Once your website is posted live you will have 60 days of free changes and corrections. After that, Curtis Group will give you an estimate of the cost to make changes. NOTE: Many of our advanced marketing programs come with free website updates. We can discuss these on our Discovery Telephone Conference.
EMERGENCY UPDATES
At any time, if you should find a critical error on your website (incorrect phone number, email address, etc.), notify us by email or telephone and we will make the necessary changes within 1 business day at no cost. Also, if you should have an employee who leaves suddenly and/or on bad terms (it happens), notify us and we will remove them from the website within 1 business day.
CURTIS GROUP RECOMMENDS...
No Music
We highly recommend AGAINST music on your website. Many visitors are, quite frankly, viewing your website in situations where it may be embarrassing for them to suddenly have music begin playing when they open your website.
Using Great Photos
Office Photos and Case photos need to be of the highest quality. We highly recommend using a local professional photographer. The cost of professional photography is nothing compared to the cost of an unappealing website that potential new patients leave to go elsewhere.
Starting With A Great Logo
Your website design will need to match the design and quality level of your logo. If your logo needs revamping or upgrading, we recommend that you have it re-designed by Curtis Group or a quality designer before we begin the website.
No Unnecessary Animations
Curtis Group definitely recommends stepping away from any distracting images or animations that will not add to the quality of your website. If your nephew really likes online animation gifs and created one for you that you would really like to feature, make sure it represents your office well and think about what that first impression will be when a new patient views it on the first page. Would you leave right away? In addition, while many websites are making use of "Sliders" these days, they can be annoying to many visitors.
Obtaining Technology Photos
If you own a piece of technology that needs a photo to help explain its use and benefit for patients, please help us get photos of it from your company rep. Don't just tell us to "call the company." Usually they don't respond to us. Remember, we cannot just "use" a photo from Google Images. If you want a photo of the technology in use, you will need to supply us with an original photo from your practice.
Marketing Releases
We require a signed Marketing Release for every person pictured in your website. That includes the doctors, the staff, your mother and that dear patient whose been with you for 23 years and assures you that it's okay to use her photos but never gets around to signing a Marketing Release.
You don't need to send us the Marketing Releases, however, we do want your signature below (typed signature is legal) acknowledging this requirement.
If you want to print the completed Discovery to refer to during the telephone Discovery Conference, you must do so BEFORE you send us the completed form.
