As you can see, organic search results (SEO) return 300% more clicks than Pay-Per-Click does. Why?

Organic search engine optimization campaigns offer several distinct advantages over pay-per-click advertising campaigns, as many recent studies have shown. What follows is a brief listing of some of the findings.

Propensity to Click
Study after study indicates people are less likely to click on paid search ads more

Through the science of “eye-mapping” we are able to predict where, and for how long, a visitor will gaze on your website page.

It has been repeatedly shown that a viewer follows a natural ”F” pattern to view your home page in the first 10-15 seconds. They quickly scan to find “important” parts of the website. Oddly enough, more