Take Notice: This is an OPT-IN issue of the Dental Marketing Report.

Curtis Marketing Group does not support the use of unwelcomed email marketing techniques. Therefore, we are using this issue and the next issue of the Dental Marketing Report to determine which of our current recipients actually wants to receive the Dental Marketing Report.

To continue:
    • receiving valuable marketing tips
    • staying up-to-date on other dentists’ marketing
    • reviewing the standard of creativity in dental materials
    • getting money-saving opportunities before anyone else

you must click here and submit your name and email address as a subscriber to the Dental Marketing Report. If we have not received your response by the publication date of the January issue, you will not receive the January issue or further issues. Your subscription will have expired.

Old Dogs CAN Learn New Tricks

I had the pleasure of speaking about “Branding Your Market Position” at Dr. Tom Orent’s 1000GEMS Golden Dozen Meeting in Boston recently. While presenting is always a rewarding experience for me, I also had a chance to absorb other’s knowledge - sometimes even more rewarding if you listen well. During that day’s programming, there was an opportunity for me to sit back and listen to some very successful practices from around the country discuss marketing techniques that really work and also brainstorm new ideas. This interactive time, moderated by Tom Orent, opened my eyes to some real opportunities for dentists.

To read about the New Tricks we have learned as well as the results from a numbers-don't-lie study supporting these tricks, click here.

Newspaper Inserts Promotion

Hint: These are, in fact, New Trick #2

Ready to try newspaper inserts in your area? Curtis Marketing Group is ready to help - and we have an incredible deal for you!

For details on how you can save hundreds of dollars and bring in thousands of dollars of new casework using newspaper inserts, click here.

Logos - The Good News, The Bad News & The INCREDIBLE News.

• The Good News: A classy, professional logo will raise your current and new patients’ perceptions of your skill, quality of dentistry, artistry, service and, especially, what they should expect to pay for those attributes. You should be able to immediately raise your fees by 10-15% with few problems. Large cases will be more easily accepted and your employees’ morale and personal professional expectations will rise.

• The Bad News: Of course, the logo can only accomplish this if you get your new image out there for people to experience. You need to create and distribute effective marketing materials. Basically unless you get that image out there where your patients, and prospective patients can be influenced by the art, your logo’s impact will be greatly diminished. “But, Mark, a new logo is a lot of money and developing marketing materials will mean additional costs.”

• The INCREDIBLE News: Curtis Marketing Group will credit ALL of what you pay for your logo design back to you. Let me state this clearly. When you have your logo designed by Curtis Marketing Group, we will give you an equal value in Savings Certificates to use on new marketing materials.

To learn more about the certificates, get answers to some burning questions, and see Curtis Marketing Group Logo Before & Afters, click here.

Take Notice: This is an OPT-IN issue of the Dental Marketing Report.

Curtis Marketing Group does not support the use of unwelcomed email marketing techniques. Therefore, we are using this issue and the next issue of the Dental Marketing Report to determine which of our current recipients actually wants to receive the Dental Marketing Report.

To continue:
    • receiving valuable marketing tips
    • staying up-to-date on other dentists’ marketing
    • reviewing the standard of creativity in dental materials
    • getting money-saving opportunities before anyone else

you must click here and submit your name and email address as a subscriber to the Dental Marketing Report. If we have not received your response by the publication date of the January issue, you will not receive the January issue or further issues. Your subscription will have expired.

Press Release

The International Foundation for Oral design (Willi Geller-master ceramist, et al.) chooses Curtis Marketing Group as the design and marketing team for "Symphony of Synergy 2004," the organization's international lecture and hands-on event to be held from September 14th through 19th, 2004.
www.oraldesign.org

Press Release

The Minnesota Academy of Cosmetic Dentistry chooses Curtis Marketing Group as the design and marketing team for its 2004 speaker event featuring internationally recognized speaker Connie Podesta.
www.conniepodesta.com

The MACD's logo, developed by Curtis Marketing Group, won a first place in the 2001 American Graphic Design Awards.

click for larger view

New Logos

We have a quite a few new logos this time. Please click on the small thumbnails for a larger view.

New Web Sites

We have a quite a few new web sites this time as well. Please click on the small thumbnails to visit the site.

Archives

The Dental Marketing Report is archived on our web site.

Click here to view past issues.

Contact

Curtis Marketing Group is a full-service marketing agency specializing in the dental industry.

To find out more about our agency and how we can help your practice grow, visit www.curtisgroup.com or call us toll-free at (800) 950-7133.

If you feel this eNewsletter would be of value to colleagues, we encourage you to forward this email to them.

As always, we value your opinion and would love to hear from you. You can reach us by visiting our web site at www.curtisgroup.com or by calling us toll-free at (800) 950-7133.